Cookie Policy
Last updated October 26, 2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
This Cookie Policy explains how This Is Yarm ("we", "us", or "our") uses cookies and similar tracking technologies on our local business directory service ("Service").
2. How We Use Cookies
We use a minimal number of cookies, primarily for essential website functionality:
- To enable essential website functionality
- To keep you logged in to your account
Important: We do NOT use cookies for analytics tracking. Our analytics are completely cookieless and privacy-focused.
We also use your browser's local storage for small interface preferences — such as remembering when you've dismissed a message. This information stays on your device and is never shared.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for our Service to function properly and cannot be disabled. They include:
| Cookie Name | Purpose | Duration |
|---|---|---|
| laravel_session | Maintains your session and login state | Session |
| XSRF-TOKEN | Security protection against cross-site request forgery | Session |
| remember_token | Remembers your login when you select "Remember Me" | 2 weeks |
3.2 Analytics Tracking (Cookieless)
We use Fathom Analytics and Ahrefs Web Analytics — both privacy-focused, cookieless analytics services that do NOT use cookies or collect personal information:
Privacy-First Analytics
- No cookies used for analytics tracking
- No personal information collected
- GDPR compliant by design
- No consent banners required
- Data is anonymized using hashing and salting
4. Third-Party Cookies
We don't load third-party content that tracks you across our Service. A couple of optional features rely on outside services, and these are only loaded when you choose to use them:
4.1 Live Chat
Our live chat is provided by Crisp. It is not loaded until you start a chat from our Contact page. If you do start a chat, Crisp may set its own third-party cookies and local storage on your device to run the conversation. If you never open the chat, nothing from Crisp is loaded. You can read more in Crisp's privacy policy.
4.2 Social Sign-In
If you choose to sign in with Google, Facebook, or Apple, you'll be taken to that provider to log in, and they may set their own cookies under their control. We don't set or read those cookies, and this only happens if you use social sign-in.
5. Cookie Duration
Cookies can be either "session" cookies or "persistent" cookies:
- Session Cookies: These are temporary cookies that are deleted when you close your browser
- Persistent Cookies: These remain on your device for a specified period or until you delete them
The duration of each cookie is specified in the table above and varies based on its purpose and functionality.
6. Managing Your Cookie Preferences
You have several options for managing cookies:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Set your browser to notify you when cookies are being set
Here are links to cookie management instructions for popular browsers:
6.2 Analytics Opt-Out
Since our analytics (Fathom and Ahrefs) are cookieless and don't collect personal information, no opt-out is necessary. They are privacy-compliant by default and don't track individuals.
6.3 Impact of Disabling Cookies
Please note that disabling essential cookies may affect the functionality of our Service:
- You may not be able to stay logged in
- Some features may not work properly
- You may need to re-enter information repeatedly
Note: Disabling cookies will NOT affect our analytics since we use cookieless tracking.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you of significant changes through our Service
- Provide notice via email if you have subscribed to our communications
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
8. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us through the contact information provided on our website.
For specific questions about data protection and privacy, please also refer to our Privacy Policy.